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Loyalty Club

The Loyalty Club program is a partnership between Haines (and Wheeler), our Loyalty Club members and our suppliers. The program focuses on providing business resources to help our independent retailers drive more consumer traffic while also rewarding them for buying products through Haines. 

The Loyalty Club program is geared specifically for independent retailers who are not aligned with any other national buying group or program. For a nominal fee, the Loyalty Club offers benefits such as product rebates, sales and product training, an annual Summit meeting, four exclusive sale events and a comprehensive marketing and advertising package including consumer financing programs and a free customized website.

We also work closely with our suppliers to provide unique and competitive incentive programs exclusive to Loyalty Club members. 


Earn valuable rebates for select product purchases. You’ll receive quarterly status updates on your earnings and receive a yearly rebate check.


Our annual Summit is a great venue to learn about the latest products, installation techniques and best business practices while networking with professionals from all categories of the floor covering industry. Each HLC member receives one night of free lodging, meals and meeting materials for two people.


Exclusive to our Loyalty Club dealers, we offer a robust web services program, complete with pay per click and other search engine optimization marketing techniques. Thousands of potential flooring consumers visit our flooring portal page,, monthly. There they can learn about flooring, and also locate a dealer near them, through our exclusive dealer locator. Only Loyalty Club dealers are listed on the dealer locator. All of this is included in our annual dues.


The Loyalty Fund provides a set amount of dollars per membership to be used in a number of ways—from new displays and merchandising to credit for lodging for corporate trips. The funds can also be used to offset the cost to attend numerous mill tours and installation training seminars held throughout the year.


You’ll have exclusive access to four yearly sales events, product pricing support over 240 days annually.


 Flooring Retailer
 Flooring Builder Sub-Contractor
 Flooring Commercial Sub-Contractor
 Property Management

Learn more about the Loyalty Club benefits.

Seem too good to be true? It’s not. This is just one of the ways we can help you grow your business. If you would like more information or have a specific question, simply fill out the form and one of our customer service representatives will be in touch with you very soon.