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25 Women Propelling the Industry


25 Women Propelling the Industry

Originally published in Floor Covering News May 16/23, 2011

Women play a vital role across all facets of the flooring industry. FCNews’ list is a cross-section of the business—from retail to manufacturing, technology to design, and all points between—representing women who are currently working to accelerate the trade through the early 21st century and beyond.

Rosana Chaidez
Supply chain vice president, J.J. Haines and general manager of its Wheeler division

Background: Software and operations management in distribution

Professional highlights: Incorporated software management technology at Florstar and oversaw J.J. Haines’ acquisition of its Wheeler division, growing business by 8% and reducing expenses by 30% in 2010.

Biggest challenge: Consolidation across the industry, driven by the slow housing market.

“Our focus is to be the best flooring distributor through our Customer Efficiency initiative, focused on the ease of doing business with J.J. Haines. As a distributor if we offer technology, relationships and service we’ll succeed. We must also maintain a strong product portfolio focused on evolving customer segments.
If the housing market is down for example, we’ll focus on commercial. If hard surface is down, we’ll focus on soft. That way we can stay ahead and maintain excellence. You have to set side the things that set you back.”